My aims and objectives.

My aims and objectives.

1) Have the business survive the first year.

-Break even by the end of the first six months.
In order to do this I would advertise my business a lot so as many people would know as much about the business as possible. I would hand out leaflets every two weeks on a Monday and a Thursday in two different locations. The locations would be two different public places such as the town centre and a well known supermarket. The leaflets will have 10% discount vouchers attached to them and hopefully this would draw in more customers. The vouchers would be coded. This would make it easier to know what area the customers got the vouchers from and where the leaflets got taken from the most. It also enables us to know how many vouchers have actually been used.

-Have a good reputation by the end of the first year. 
To achieve this I would also use advertisement but I would rely on the customers that have used the service to tell others about the business to promote it in a way. I would post photographs on social media websites such as Facebook, Instagram etc. This would happen on a Sunday every week. There will also be a website for the business where photographs will be uploaded too. This will show potential customers the quality of the service provided. New photos will be uploaded every week. This advertisement will stay and be an every week thing. 

2) Have happy and loyal stakeholders by the end of the first year.

-For the customers.
To satisfy the customers I will receive I intend to produce the same outstanding quality product for them time after time. To do this I will own the most suitable equipment in order to achieve this. The equipment will get constantly monitored but once every week it will get a full check over. This will happen on a Wednesday as it is directly in the middle of the week. This will make sure that our equipment never has to be out of order and the service will run smoothly. 

-For the workers.
Keeping employees happy will also be a priority. I would do this is to invite the employees to share what they like about their job and their work environment once every two weeks on a Monday for between half an hour to an hour. This will take place in the form of an employee satisfaction survey. It is a simple and easy way to keep staff feeling like they can provide ideas for a more positive working environment. This will also help to allow the employee to feel like they are a part of a team and contributing to the success of the company.

3) Internal growth for the business after the first two years.

-Achieve a wider customer base.
For this to be achieved the business could hold 'open days'. This enables new customers to come in and try the service with a discount as a one off thing. They will get an idea of what the business is like for less money and therefore would receive the best service and would feel the need to come back and use the service for the normal amount of money to feel the complete full effect. This would happen once every three months. This means that it wouldn't happen all of the time and is just a one time thing for potential customers. 

-Research and develop new ideas/products to replace declining products.
I believe this could be easily researched by using the customers personal opinions. To know of their opinions a questionnaire/survey could be used. This is useful to find out what would interest the customers again and what they think would make the business better in terms of the products/services. This could be given to the customers once every six months. A company card is another idea. This enables me to collect their details and then emails and leaflets could be sent to them directly to ask their opinions and suggestions.This six months between each questionnaire gives time for new products to be developed from the results.